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Every color in this logo incorporates more colors within it. The purple is a darker shade as it incorporates some black. It’s actually a red that has hints of brown in it. The new logo features letter forms that overlap and connect, and these are in colors that both represent and transcend the rainbow as you read from left to right.įor example, the red is not the red from the Pride rainbow. We settled on using nontraditional colors and other creative tactics to envelop many communities within one overarching logo. How does the new logo accomplish those goals? The redesigned Babson Pride logo
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However, we also wanted to recognize that there are many other identities that also have their own flags, as well as their own color preferences. We considered how the new logo might speak to the 2018 “progress flag”-which features stripes from the transgender flag as well as the black and brown stripes that originally appeared on the Philadelphia Pride flag. That said, we felt there still was a need to incorporate the rainbow and love symbol-just with a modern twist. We wanted to convey themes of inclusivity, love, being open-minded, and coming together as a community. While the rainbow is an important symbol of the Pride community, it does not represent all members of the community. The old logo was very in your face with the rainbow. What did you want the new logo to communicate? Our world has changed, and Pride needs to evolve with those changes. And, the pre-existing logo felt a little basic it was just the words Babson Pride with a rainbow through the letters. Why did Babson Pride decide to revamp its logo?īabson Pride hadn’t changed its logo in about seven years. Register now to attend the virtual Babson Pride Party on June 24. If you have been following Babson College’s celebration of Pride month, you may have noticed a new look for Babson Pride: a fresh multicolor logo with curving and intersecting letter forms.īabson Thought & Action spoke to Ryan Findling ’23, about his work leading the rebranding on behalf of the group of students, faculty, staff, and alumni who work to ensure that LGBTQ+ individuals feel welcome, affirmed, and supported by the College community.